Kim Kardashian Getting Dragged for Her New Makeup Line Leads Today’s Star Sightings
March 14, 2018
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No everyone is excited about the latest addition to the Kim Kardashian’s makeup company.
Though fans are normally thrilled by new products from the reality star’s booming cosmetics collection, they were less than impressed when the 37-year-old mogul announced she’ll be launching a line of liquid concealers in later March. Since Kylie Jenner had already released a similar item last year, devote followers and beauty addicts quickly jumped to the conclusion that the mom-of-three was copying her little sister’s brand.
Why is Kim Kardashian bringing out concealer kits when Kylie’s already got concealers out, I don’t get it why copy your sister, surely there’s something different you can think to release??
— Mica (@mica_sky) March 13, 2018
Not only is Kim trynna steal Kylie’s hustle she only dropping 16 concealer shades when her sister dropped 30 she’s about to get dragged.
— Tiffany (@____TIFF_) March 13, 2018
when Kylie already has her own line of concealers then Kim comes out with her own line too….. i’m just like pic.twitter.com/lYq8eg90vo
— Graciella (@instagragram) March 14, 2018
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So KKW beauty is coming out with a line of concealers despite Kylie already having a line?
C’mon competition! I wonder if Kim’s will be better. I read some not-so-good reviews about Kylie’s.— Shar (@SharSaysSo) March 13, 2018
I feel like there’s a sister feud between kim and Kylie, now kim is about to sell concealer
— verooo (@BrooklynPetite_) March 13, 2018
However, this was not the first time people accused Kim of stealing her sibling’s ideas. When the Selfish author first started KKW Beauty, she explained that her line would be geared towards a different generation of consumers.
“I am older than Kylie. We definitely have a different audience,” she told WWD. “We do have a lot of similar things — but we aren’t doing the same products, so we won’t run into that overlap. We’re really cautious of that. We work together to make sure we don’t overlap.”
According to Kim, her concealers feature anti-aging properties not found in Kylie’s products.
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“More important than reaching a launch date was getting the perfect formulas,” she recently told Allure. “Not only did I want to make sure there were some ingredients to treat the signs of aging like ceramides and marine collagen, but I also wanted a blendable product that you could really build to achieve that lighter undereye effect without the concealer creasing.”
Along with her concealers, Kim will be releasing a four shades of Baking Powder and Brightening Powder. The entire concealer collection will debut March 23.
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